AndyMARKETEER | AUTONOMUS DIGITAL MARKETING AGENCY


Social Media Marketing • Search Engine Optimisation (SEO) • Search Engine Marketing (SEM) • Website Creation • Content Creation • Paid Advertising • Strategic Planning • Project Management • Data Analytics



"Empowering businesses to achieve their marketing goals through creativity, data-driven strategies that develop a meaningful engagement that drives results."



ANDY'S BIOGRAPHY



As a Digital Marketing Manager with over three years of experience, Andy has developed and implemented effective strategies to enhance customer experience and improve website performance through SEO and PPC campaigns. Lam possesses expertise in various areas, including social media marketing and campaigns, search engine marketing, email marketing, and web analytics using Google and Tableau. Furthermore, Andy is skilled in creating compelling content through videos and photos that capture the target audience's attention.



"Empowering businesses to achieve their marketing goals through creativity, data-driven strategies that develop a meaningful engagement that drives results."





Andy Jeremiah Lam, Since 1980



Work Experiences



Digital Marketing & Business Strategy Manager Alpha Law LLC, Singapore.

November 2020 - Present





Development and management of the company's website (www.alphalawllc.com)


Managing all Social media platforms (Facebook, LinkedIn). Successfully developed and implemented digital marketing campaigns across various social media channels to drive growth and customer engagement.


Designed and implemented SEO and PPC strategies on Google Ads to increase brand visibility and website traffic.


Developed and managed multiple online advertising campaigns, including Google Ads, to increase lead generation and ROl.


Managed and coordinated the development of digital content, including website, blog, and social media posts on Facebook and LinkedIn.


Monitored Google Analytics and create monthly reports on website performance, social media engagement, and ROl.


Conducted market research and developed customer segmentation strategies to inform targeted campaigns.


Created and maintained a content calendar to ensure the timely release of content across multiple channels.


Developed and managed budget to ensure efficient utilization of resources.


Currently working with 3rd party vendor (W360 Group Pte. Ltd.) on Display Ads & Lead Generation Campaign under the ESG grant.



Business Development Manager, Commune Lifestyle Pte Ltd, Asia Pacific Region

February 2018 - September 2020





Assisted CMO in the expansion & brand franchising strategies to the APAC market that increased organization revenue by 12% in one year.


Leveraged data-driven insights to identify potential opportunities and business-driven growth in China & Indian markets. Developed and implemented an effective internal and external stakeholder communication system to streamline business operations.


Developed and implemented ELMS for internal staff and overseas franchisees. Researched and analyzed market trends to inform strategic decisions.


Successfully managed multiple projects and initiatives simultaneously.


Monitored and reported on business performance metrics to inform decision-making.


Management of overseas franchisor and franchisee (China, India, Hong Kong, Philippines, Malaysia, Australia)



Business Development Manager, Castlery Pte Ltd, Singapore

May 2014 - June 2017





Established and maintained strong relationships with key clients to ensure long-term business success.


Worked closely with the marketing team to develop and execute promotional campaigns. Leveraged data-driven insights to identify potential opportunities and drive growth.


Developed and implemented an effective CRM system to streamline business operations. Successfully managed multiple projects (Project Tender) and initiatives simultaneously.


Collaborated with other departments to ensure successful product launches.


Monitored and reported on business performance metrics to inform decision-making.


Managed a team of 20 (Full & Part Timers), work schedule planning



EDUCATION



CV






March 2022 to Present

Bachelor of Arts BA, Digital Marketing Coventry University (England)

(Undergraduate - Graduating in Aug 2023)



October 2020 to May 2021

Professional Diploma in Digital Marketing Digital Marketing Institute (Ireland)



December 2019 to September 2020

WSQ Diploma in Service Leadership, Training Vision Institute Pte Ltd



June 1999 to July 2001

Diploma in Mechanical Engineering, Singapore Polytechnic



Professional Skills


Paid Media

Analytics Social Media Lead Generation

Content Creation Content Marketing

Copywriting Digital Advertising

Creativity Production Leadership

Problem-solving

Attention to detail

Brand Management

Photography

Videography

Content editing

Content production



Licenses & certification


NICF WSQ Website Creation Course Equinet Academy (Oct 2021)


Certified Digital Marketing Professional, Digital Marketing Institute (Aug 2021)


Certified Digital Marketing Professional, Digital Marketing Institute (Jul 2021)


Certified Digital Marketing Associate, Digital Marketing Institute (Feb 2021)


Project Management, SFIC Institute Pte. Ltd. (Apr 2020)


Franchise Management, FT Consulting Pte. Ltd. (Apr 2019)



ANDYMARKETEER | AUTONOMUS DIGITAL MARKETING AGENCY



1 PUNGGOL FIELD WALK SINGAPORE 828739


Call us: 8814 9391